Dragon's Fire Golf Club

The challenge

Dragon's Fire is a beautiful course tucked away in Ontario. It was loved by locals, but online you didn't get that same feeling. They had a minimal digital presence, sparse online reviews, and no strategy for driving tee times through digital marketing. The experience on the ground and the story online simply didn't match.

What we did

We built out a full social media strategy: drone footage, short-form video, and scroll-stopping content designed to get more eyeballs on the course, more visitors to the site, and more tee times booked.

We implemented a review generation system to boost their Google ranking and reputation, resulting in over 1,400 new five-star reviews.

We also increased clubhouse communication and leveraged the audience we'd built to run targeted email campaigns that generated new revenue and kept money coming in throughout the entire year, not just golf season.

Campaign spotlight: Black Friday

With the course closed for the season, we launched a 14-day Black Friday campaign that generated over $70,000 in revenue, securing tee times for the following year.

Off-season campaigns like this are powerful because there's almost no overhead: the course is closed, the staff is minimal, and nearly all of it is profit. This was one of several campaigns that drove over $120K in the 2025 off-season alone.

Why it worked

• Audience first. Months of consistent, high-quality content built a real local following, so when a campaign launched, there were thousands of golfers ready to hear about it.
• Reputation compounding. Every five-star review made the course easier to choose and easier to find on Google Maps.
• Revenue timing. Campaigns were built around the calendar, filling slow days in season and generating cash flow in the off-season.